Hong Kong’s Meetings, Incentives, Conventions, and Exhibitions (MICE) sector is witnessing a strong recovery, with India emerging as one of the fastest-growing markets.

In 2024, Hong Kong welcomed 1.42 million overnight MICE visitors, a 10% rise from 2023, reaching nearly 80% of pre-pandemic levels. Indian arrivals grew by over 70% compared to 2023, with the Hong Kong Tourism Board (HKTB) now aiming to double numbers and surpass pre-COVID records.

India’s Rising MICE Demand

• India is now among the top 5 source markets for Hong Kong’s incentive travel.
• Indian corporates are showing strong demand for hosting events and incentive tours.
• Annual outbound groups range from 400 to 4,000 participants, reflecting the scale of opportunities.

Key Highlights from India-focused Initiatives

Corporate Buyers Tour – June 2025

Senior representatives from 8 leading Indian corporations explored Hong Kong’s rich mix of culture, hospitality, and infrastructure. Highlights included:

• VIP experiences at Hong Kong Disneyland and Ocean Park
• Iconic attractions like The Peak, Ngong Ping 360, and Sky Terrace 428
• Team activities such as Tai Chi workshops and fragrance-making
• Unique leisure options like Dragon Boat Races, yacht cruises, and racing at Sha Tin Racecourse

Cruise Familiarization Tour – July 2025

• Top travel intermediaries from Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad experienced Hong Kong’s cruise tourism potential. Highlights included:
• A 2-night Star Voyager cruise by StarDream Cruises
• Visits to cultural hubs like the West Kowloon Cultural District and the Xiqu Centre
• Party tram rides, derby races at Happy Valley Racecourse, and panda viewing at Ocean Park
• VIP showcase of Hong Kong Disneyland’s Momentous nighttime spectacular

Why Hong Kong is Winning as a MICE Destination

• World-class infrastructure for mega and boutique events
• 200+ annual mega events to align with corporate travel programs
• Unique incentive options across arts, culture, nightlife, and wellness
• HKTB’s Incentive Playbook offering 100+ curated experiences and 40+ team-building ideas

Future Outlook

Between January and August 2025, Hong Kong recorded 262,000 Indian visitors across key segments, including MICE. With strong growth momentum, HKTB is committed to deepening ties with India and positioning Hong Kong as Asia’s leading MICE hub.