Last week, I had the pleasure of attending a Kerala Tourism media event in New Delhi, and boy, did it rekindle my wanderlust! Kerala, often dubbed “God’s Own Country,” is all set to up its game for the summer holidays, promising an unforgettable experience for every type of traveler.

A Sneak Peek at What’s New

At the event, Ms. Sikha Surendran, Kerala Tourism Director, shared some exciting news about the innovative products and initiatives that keep Kerala’s charm ever-evolving. She assured us that Kerala is not just a one-season wonder; it’s a year-round destination, with something special for everyone.

A Focus on Domestic Visitors

Kerala has always been a favorite among Indian travelers, and the state is going all out with a nationwide campaign to attract even more visitors, especially during the school summer vacations. The stats back up this enthusiasm, with domestic tourist arrivals hitting record numbers in recent years. It’s clear that Kerala’s appeal is stronger than ever.

B2B Meets Across the Country

To make sure everything runs smoothly, Kerala Tourism is organizing B2B meets in major cities like Bengaluru, Ahmedabad, Chandigarh, Jaipur, Chennai, and Kolkata. The first one kicked off in Hyderabad on January 21, showcasing Kerala’s top destinations and new attractions to key players in the tourism industry.

Spotlight on North Kerala

One of the most exciting announcements was the focus on North Kerala. Bekal, Wayanad, and Kozhikode are being spotlighted, and let me tell you, these places are gems! With improved infrastructure, logistics, and digital connectivity, North Kerala is a must-visit. I’ve personally had some of my best travel experiences trekking in Wayanad’s lush greenery and relaxing on Bekal’s serene beaches.

Kerala’s New Honors and Accolades

Kerala isn’t just catching the eye of Indian travelers; it’s earning accolades from all over the world. Recently,
ranked Kerala as the second ‘Most Welcoming Region’ in their Annual Travellers Review Awards. It’s easy to see why, with Kerala’s pristine natural beauty, vibrant culture, and rich heritage.

Upcoming Festivals and Events

If you’re a fan of cultural events, mark your calendar for the Nishagandhi Dance Festival in the capital from February 14 to 20. This festival brings together renowned dancers from across India, showcasing classical dance forms like Mohiniyattam, Kathak, Kuchipudi, Bharatanatyam, and Manipuri.

For the adventure junkies out there, Kerala is hosting international Surfing, Paragliding, and Mountain Cycling championships in the coming months. The International Surfing Festival in Varkala, the Paragliding Festival in Vagamon, and the Mountain Terrain Biking Championship in Wayanad are set to add a thrilling edge to your travel plans.

Kerala: The Ultimate Destination for Weddings and MICE

Kerala is also making waves as a top spot for destination weddings and MICE events. Imagine tying the knot amidst stunning landscapes or hosting a corporate event in a place that seamlessly blends tradition and modernity. With its diverse offerings, Kerala ensures a unique and memorable experience for all.

Why Kerala Should Be on Your Travel List

Kerala is a traveler’s paradise, offering a bouquet of experiences that cater to every interest. Whether it’s a houseboat stay, a caravan adventure, a plantation visit, or a trek through verdant hills, there’s something for everyone. And let’s not forget the Ayurveda-based wellness solutions that promise rejuvenation like no other.

In conclusion, my experience at the Kerala Tourism event left me excited and eager to plan my next trip to this incredible state. If you haven’t explored Kerala yet, now is the perfect time. Pack your bags and get ready for an unforgettable journey!